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Mark up on larger gems


#1

Hi all

I could use some advice. How do you figure the retail cost of a
expensive gem - I mean greater than CND$20,000? I have been using 2
to 2.5 times wholesale cost for small stones, but now have a request
for a much more expensive one and am not sure what is fair and
customary. Thanks!

Leslie Chapman
Fortymile Gold


#2

Leslie,

Fair? Customary? I’m not sure what those two terms mean. When selling high quality, high priced gems, Two questions “who are my competitors and what do they markup.” In this case; Tiffany, Cartier, Graff? and how low or high am I on the totem pole.

A couple of years ago I sold a 20+ gem. It was truly one of a kind. I bought it from a client, sold it to a dealer who sold it to a wholesale fine jeweler who consigned it to a retailer who sold it to a client. Markup brought if from the low six to the low seven figures.