Making living off jewelry art?

I was commenting on an overall prejudice against jewelers in the
art community. So far I have not been able to even get a grants or
fellowships organization to *see* my work, much less evaluate it
for artistic value, because they think all jewely artists are
somehow inherently inferior. 

Actually, I’ve run into something similar here, but it was actually
more a discrimination against jewelry artists compared to ‘other’
crafters/artists because ‘jewelry’ was too commercial and therefore
had a higher chance for earning money, so that it was harder to get
artist grants for a jewelry artist than a sculpter or painter or
other ‘less commercial’ artist.

Jeanne
http://www.jeannius.com

Karen,

I had the feeling, after hitting the “send” button, using the word
“generational” would cause some feedback. I did not mean to insult a
whole generation of people - I should have phrased it more clearly.

I was young once, a teenager, in my 20’s, and I remember thinking 30
is old (don’t trust anyone over 30!), and even tho I have always
worked and supported myself since my teen years, I had some
unrealistic expectations - solely due to age. To being young, not
yet had the living experience with so many things to allow me to
make better decisions. Living experience accounts for something, and
some of us have to learn the hard way.

No disrespect intended.

Nancie

I agree with humor being an important part of sales. It’s one of
the reasons I really enjoy doing shows with my husband because he
always makes the customer laugh. If a customer tells me they are
just looking, I let them know that they can look with their hands
here, it’s allowed. Most laugh and that’s when they ask to see
something in the case. I always give the husband a bad time if he
starts acting like the wife is spending too much money. I’ll tell
them “Sir, I’m sorry, but if you are going to harass my customers,
I’m going to have to ask you to leave.” The wife always gets a big
kick out of it, and it somehow gives them permission to spend more!

Now granted, I’m not dealing in diamonds, but more than once, I’ve
had returning customers say they’ve come back because they like the
“Feeling” in my store. I’ve had people thank me for making them
feel better after a bad day. I try to be the butt of most of my
jokes, and not really “attack” my customers, but I really feel it’s
the humor that gets me the return business. Just my two cents.

Kerry
http://www.celtcraftjewelry.com
http://www.beadcoop.com

Humor is important, but it has to be genuine. It’s all a
balance…get the customer’s attention without being pushy or fake.
You have to avoid setting off the customers internal people alarm
that says ‘something’s not right here’. If humor is part of your
personality and can come across naturally, that’s fine…it puts the
customer at ease, but if it’s awkward for you, then it may push the
customer away. The kind of humor also needs to be appropriate for
your market…what you might say when selling high end diamonds and
precious stone jewelry may be different from if you are in an arts
and crafts show environment.

Jeanne

Humor can be used as an effective sales tool often. But as with all
sales tools, you need to know a little about your customer before
you jump in with a joke, or with being too serious. Your main job
as a salesperson is to get to know your customer. If you spend some
time doing that, selling them a piece of jewelry becomes easy. I
have some customers who I have gotten to know and I know that they
enjoy humor (some of them come in regularly to tell me their latest
joke). I have others who I would never joke around with because I
know they simply wouldn’t enjoy it and I know they wouldn’t come
back in again if I tried to talk to them on that level. The key
here is to spend enough time getting to know your customer that you
can tell whether a more casual, laid back approach will work or
whether you need to be far more serious. If you try to act the same
way with all of your customers then you are guaranteed to lose some
of them. Of course, in the long run, it’s nicer to have more
customers who appreciate a bit of fun (because laughing is a great
thing to do) but you still need to treat each one as the individual
they are.

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
617-234-4392

The advice Jennifer seeks is elusive. For an artist of any kind to
make a living for themselves, they must be fantastic self-promoters,
as well as extrodinarily talented. There is a long period of
suffering in every artist’s working life, and opportunities must be
sought tirelessly, with long periods of hopelessness and loathing
dominating the sparse moments of glory.

In the world of jewellery art, the odds of making a living are so
miniscule that it seems barely worth the effort. There are hundreds
of people on this list who make wonderful objects, but create them
in the time when they are not serving another master…their main
employer, who pay them a living wage and sometimes, a form of job
security if they are really lucky.

It doesn’t seem fair, but that’s reality. Reality and our dreams
seldom intersect in the short-term.

My number one apprentice has a degree in fine arts, and dreamed for
years of being an accomplished painter. With the continued support
of family, friends, and some enviable connections in the art world,
he was able to gain a position as artist-in-residence at a
prestigeous concert hall. After a year of living his dream, he was
crushed when the sponsorship ended. Saddled with an enormous debt
from his four years of university, his dream was becoming a
nightmare. Back to starving, he decided to revisit wax-carving on a
part-time basis, and came to work for me in August of 2000. Within a
few months, he was required full-time, and four years later, his
income is now chasing mine.

His naivity about the art world would have impoverished him, had he
stayed that course. It’s a bloody pyramid scheme at best. It took
him a long time and several bruises to come to grips with the
difficulty of making a living under the “art” banner. Grants and
fellowships are available to very few of those who have proven
themselves in painting or sculpture, but jewellery is seldom given a
nod in the art world. It is too easily associated with flea-market
sales and questionable materials and whimsy…

Jennifer, you have dues to pay. There are no short-cuts to earning a
liveable income. If a jewellery career is what you truly want, you
need to abandon the idea of complete independence for a few years,
and seek an employer in the industry who is willing to bring you
along. Do the bidding of your employer for 40 hours a week, and
arrange personal time in their workshop to facilitate your
alternative pursuits. What you will learn, providing that your
employer is sympathetic to your goals, is that there is a skill
requirement which goes far beyond your current abilities, and that
jewellery that is simply “fun” won’t gain you the sort of respect
that will translate into a liveable income. You will still be able
to do what you love, but the job requirements will necessitate the
repetitive application of the marketable skills you truly need to
make yourself and what you do a commodity.

After nearly 3 decades in the trade, I am finally where you want to
be right now. I had to do a lot of work that I didn’t care for for
much of that time, but the skills that I gained in doing so now feed
my family and allow a few luxuries. If I had attempted to get this
far on my own, without the assistance of mentors who were
taskmasters and critics, I might not have had any sort of a life at
all.

I hate to sound unsympathetic, but you asked for advice, and nobody
on this list can tell you what you seem to want to hear. It’s not
going to be o.k. You are, quite simply, on the wrong bus, and it’s
an express to nowhere.

David Keeling
www.davidkeelingjewellery.com

Jennifer, you’ve received a lot of excellent replies. Take the ones
that work for you and implement them, and at least consider the
rest. Here’s a few other things to consider that might be a better
fit for you:

Contact the SBDC (Small Business Development Center). They deal more
with small businesses than corporate businesses. Many do microloans,
have free or very low cost training classes, free business
consulting that is individualized for your business, and some have
special programs available for both crafters and artists.

Join the local artist guild, even if they look down their noses at
your work. They still have valuable you can use, such as
how to put together a portfolio and what should be included. As
well, they can give you valuable advice on color, composition and
overall design elements. It’s a networking opportunity that gets
your foot into many doors. Also contact your state arts council and
get on their mailing list. Often they publish venues and have free
services you can use.

Find the nearest metals or bead guild and join. Again, people who
are in various stages of their careers, but will mentor you and help
you with both technique and business skills. Quite often they have
special workshops. You might find someone in the trade who is
looking for someone to help them out and will pay. This will allow
you to add to your skills in techniques, find better suppliers, and
learn how to run a business.

Most importantly, have a goal, then have a plan to reach the goal.
If your goal is to clear $10,000 a year in profits, and your
overhead expenses and supplies are $50,000, then you need to sell
$60,000 per year. Broken down into monthly sales, that’s sales in
the $5,000, or $1,250 per week. That gives you a smaller chunk to
work with, and allows you to more easily attain your target goal.
This will require you to have a business and marketing plan, which
is what the SBDC can help you with.

Figure out what constitutes your target market. Who buys your
jewelry, why and how much discretionary income they have. Use
demographic and psychographic data to determine where they are, and
once you have that data, only go to venues that will support that
target market and forget the rest. Same goes for consignment and
wholesale venues.

You produce a product. That is the first step in a business. All the
rest of it requires hard work to make it a successful business. If
all the elements are not there, it will never be a success and
support you. No one but you can accomplish that hard work. In the
end, you may find that you are more comfortable working a
traditional job, and your work is a hobby that will give you some
additional discretionary income and brings great pleasure to you.

Good luck, and may you be blessed in whichever path you take.

 you have dues to pay. There are no short-cuts to earning a
liveable income. If a jewellery career is what you truly want, you
need to abandon the idea of complete independence for a few years,
and seek an employer in the industry who is willing to bring you
along. Do the bidding of your employer for 40 hours a week, and
arrange personal time in their workshop to facilitate your
alternative pursuits. What you will learn, providing that your
employer is sympathetic to your goals, is that there is a skill
requirement which goes far beyond your current abilities, and that
jewellery that is simply "fun" won't gain you the sort of respect
that will translate into a liveable income. You will still be able
to do what you love, but the job requirements will necessitate the
repetitive application of the marketable skills you truly need to
make yourself and what you do a commodity. 

Here, here!, best piece of advise I have read on Orchid in many a
post.

Richard
www.rwwise.com
For Information and sample chapters from my new book:

Jennifer, you have dues to pay. ... 

Wow, David hits another one out of the park!

Jennifer, I expect you are feeling a little overwhelmed by the flood
of responses that your query has provoked. Understandable, but I
honestly don’t think you’re going to hear anything more lucid,
clear-headed and to the point than what David has offered here. And
I say that as one whose “position” in the industry is a lot more like
yours than his. IMHO you couldn’t pay for a better assessment of
your situation than what he has generously given.

Cheers,
Trevor F.
in the warm and getting warmer City of Light

Thank YOU, David Keeling. I’m impressed with your tenacity and
dedication to your goal, and even more impressed that you "made it."
Congratulations.

Judy in Kansas