Now, people like stories, stories sometimes are just stories, and
are not the truth. "God" made everything, we have temporary
possession, and it might be a far stretch to assume that we can
have a negative effect on something God made greater than the
inherent good contained within by the fact of what or who created
it. So is your belief system a downward spiral, or do you believe
in inherent greater good contained within everything regardless of
how it appears?
Once again, it is not my belief system to which I was referring, it
is the customer’s. The answer to the question of “what is to be
gained by passing on what seems like an interesting story, or some
might consider gossip” has been answered many times by companies
such as De Beers, who romances diamonds like nobody else in history.
If a retailer wants to sell diamonds, then “passing on interesting
stories” is by far the best method of doing so. Selling estate
diamonds provides even more opportunities to “romance the stones.”
For instance, many of the more superstitious, or should I say
spiritual customers who attach a negative connotation, or "vibe"
to a divorce diamond will look more closely at the possibility of
purchasing one if you suggest the idea that they themselves, or some
feng shui, rei ki, or “woo-woo” master of their choice, “clear” the
diamond(s) of all negative energy before utilizing it in a
completely new design that is filled with positive energy. Whether
the retailer or salesperson believes in the customer’s spirituality
or not, the customer certainly does. Perhaps they also believe they
can clear out enough energy to have a positive effect on the previous
owners’aura, or something. That could be “doing something for the
greater good.” Who am I to scoff at others’spiritual beliefs? Who am
I to violate those beliefs by withholding the provenance of the
stone? To me, that would be as evil as offering a Muslim person a
pork rind cracklin’ while telling them it is, in fact, a potato chip
if I thought it would sell them the whole bag.
Most of my spiritual customers have the deep belief that rocks and
crystals can pick up energy, positive and negative. It doesn’t
matter what my beliefs are because I’m not the one to make the
decision for them. But it does matter that I respect their beliefs
and take them seriously. Some of them believe in God, others believe
in a Goddess and a Horned God. Still others believe in an enormous
pantheon of them. The ones who believe that a divorce stone is just
too much “bad luck” for them will always return to me to spend their
money on a new stone because of my honesty and respect for their
beliefs. So, while spilling the beans about an estate diamond’s
history may spoil the sale of that particular stone, being up front
about it opens the next door to an unused one. It also opens the door
to their other spiritual friends who also appreciate honesty in this
industry.
There will always (in my lifetime, at least), be plenty of new and
estate diamonds to go around. Meanwhile, I will take every measure
to instill consumer confidence in myself and this industry by
respecting the consumer’s needs. I believe that, in turn, increases
their respect for me. It may not make me the wealthiest man in the
business, but I eat well, have a roof over my head, several quirky
collections and can smile at the mirror in the morning after a very
good night’s sleep.
James S. Duncan, G.G.
James in SoFL