Rob - hate to tell you this, but 80,000 isn't a small town !
My small town has 8,000 - yes, that is the correct number of zeros!
And that is only if you include the "suburbs"! So what could a
genuinely small town offer you? Well, we have no certified jewelers,
but we do have 3 jewelry stores, all doing just fine, thank you.
Plus Wal-Mart, plus several other department and discount stores and
gift stores that offer jewelry (I am doing a show at the local Merle
Norman today, and again the Saturday before Mother's Day, which for
them is bigger than Christmas!).
So....small towns have folks who want to buy "nice" jewelry at
affordable prices. They also have repairs they need made, charms
that need to be attached to bracelets, watches fixed, etc.
Our only certified jewelry retired over 10 years ago. Was he making
what a top jeweler would make in DFW? No way. Were his expenses the
same? No way! You can buy a 5,000 sq ft house for under $250,000,
easy. On several acres of land! Can't do that in DFW for sure!
Be creative. The other thing small towns love is evening and
weekend classes - lots of retirees and other folks who love learning
Beth in rural SC