I’ve recently been approached by a manufacturer of sterling and gold
jewelry to be their representative in my state. I have experience
with marketing from a previous part of my life (pre-jewelry) but it
was in computer equipment so I am really not acquainted with
expectations in the jewelry industry. From my experience, resellers
expect marketing rebates to defer the cost of developing and
maintaining the market for a particular merchandise line (usually
3-5%) to be paid by the manufacturer or their representatives. Are
these or similar discounts standard in jewelry? Also, I would
appreciate any input from the members as to what they would wish a
manufacturer’s rep or distributor had done. I like the company’s
product line and want to promote them in a way that will reflect well
upon both their company and myself.
Kirk Robinson