Hi Kim,
My approach- being basically non-confrontational is to create a
quick flyer,postcard, or brochure with your "2006 Pre–Holiday Sale
and Custom Order Offer " or something appropriate and creative, and
mail it to everyone on your mailing list, or list of offensive
relatives and friends.Though i don’t work for or endorse them,
www.vistaprint.com offers some excellent easily created templates
and full printing services free for the postage to first time
customers, then you can expect them to keep sending you offers for
more “free” items like business cards, magnets, brochures, flyers,
etc…they are quick, easy and cheap, and it gets the point across in
a most crystalline manner…you are in the jewelry business for profit
and not a gift giving agency…
This instrument lets them know:
A) you are in business to make money
B) your jewelry costs money and you have X_ payment terms (cash,
cheque, credit card, etc.)
C) if they get orders in early ( give a cut-off date) they can have
first pick of the pre-made inventory, and that custom orders carry a
charge above the normal discounted"sale" price you need to get for
your creations.and it is the same for everyone that receives the
mailing.Giving a code that they must enter on an order form, or fax,
or answering machine (leave it on if you are truly over dealing with
them!! and need to get some work done!!!)
D) you have overhead…In your brochure you can put in small print,
something to the effect of: this mailing is to help reduce the
overhead costs of generating a full 4 colour catalogue of all the
available items you have for sale, and is, in no way representative
of your full line of art jewelry…or tailor it to reflect whatever
subtle sentiment you want to get across to them…keep your wording
objective as though you are a professional marketer targeting a mass
market, and not your family- you just decided to let them in on your
“special sale flyer” mailing…It may solve all problems once and for
all.
Once again you have business questions…while this is the place to
openly, freely discuss these situations, advice and potential
objective solutions, and the business of art jewelry, et al. I
believe it is in your best interest to attend a seminar or intensive
that speaks to the small business owner as an artist and
entrepreneur.You have so many questions that no one minds answering,
and in fact helps some of your colleagues reflect on our own business
acumen, but can be addressed succinctly through a micro-enterprise
based course. Usually they are free and available at community
colleges, or other sites and through the SBA, and organizations like,
for instance, the mountain micro-enterprise foundation- a foundation
that offers support to start-up businesses, and small scale
entrepreneurial operators that covers the basics from business
planning, goal setting, marketing, sales, etc. and funding
opportunities that you may qualify for as a woman, minority, or
income related situations. Its worth checking out. I am in no way
discouraging you from posting anything on Ganoksin, i have just
looked at most of your posts and they all center around basic
business skills and the business of artisans and crafts people. CERF
is also a resource worth your time. Craft Emergency Relief fund,
they have plenty of links, as does about.com jewelery making, and
William Lasley- crafting as a business. He has an entire site through
about.com devoted to the issues you need answers to. I believe you
would find a lot of good, pertinent info there as well as on
ganoksin, but more specific archives geared to the business end of
your ventures…