Fleury, This may sound simplistic…but I’ve always found that
"larger-sized" women (and men, for that matter) want nothing so much
as to be able to buy the same fashionable items everyone else enjoys
- in a size which fits them. Once you’ve established a clientele,
try offering rings, bracelets, and necklaces which are perfectly
sized for those women.
As an example, many women who have large fingers wear usual-sized
rings (7-8) as pinky rings - only because they can’t find a jeweler
who stocks rings which fit them. Cater to their needs, and they will
show appreciation for your effort with return business. (I know
there is risk involved here…and I also know that many custom
jewelers don’t want to take this particular risk. Be patient with
them, especially if they’re placing their work with you on
consignment. Most custom jewelers work on a narrow profit margin.
They’re going to be wary of the possibility that size 11 women’s
rings won’t sell. Often such rings don’t sell…and the maker is
forced either to re-size them or to re-use the raw materials in
another piece. You’ll have to prove that this concept can work by
establishing a market.) One thing I can say for certain is that the
customers you wish to serve are out there, in great numbers - and if
you find a way to reach out to them you will do very well.
Peter B. Steiner - TripleRock Lapidary - Buffalo, NY, USA