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Jack White/The Mystery of Making it


#1

I wanted to second the recommendation for the Jack White book. I
read his columns in The Art Calendar. In contrast to many business
of art writers he cuts through the bull. For example, a lot of
articles will say exposure is it, you’ve got to get exposure, but
Jack says, forget that, exposure is meaningless without sales. So
think of how to get more sales, and gallery openings are not it,
because they’re mostly attended by other artists.

He and his wife are the king and queen of self-promotion and we can
all learn from that.

Elaine Luther
Chicago area, Illinois, USA
Certified PMC Instructor
@E_Luther