Hi Brian
I want to create one-off “art jewelery”, and I consider most wedding
jewelery to be somewhat limited in its variations.
I suppose that I could be called an art jeweler. Namely, I design,
manufacture and retail only my own designs. And 95% of my income is
derived from those designs. The other 5% is wedding stuff and repairs
and the like.
That said, were I not in a pure tourist position and people came to
me often for wedding stuff, I would certainly not disregard that
avenue. Many years ago I did have a shop with bridal jewellery as an
option and I found that after you have made the wedding set for the
couple, they mostly remain your customer and/or friends. Then when a
birthday or Xmas comes up she or he come to you to make something of
your design for the occasion. They show your creation around,
including the wedding set and with luck the friends come to buy your
own art designs.
However, Sometimes it’s hard to spend many hours on a piece, keeping
focus on the fact: That It Is For Sure Is Going to SELL. Then you put
it in the window, someone looks at it… and asks, “Do you have any
real jewelry”? yeah mon, as in bridal stuff…A thin skin is not an
option.
The opposite is the many people who become your friends after they
buy your jewellery and they buy what you like to make. I have on some
occasions reached the ‘perfect plateau’ in terms of ‘jewellery art’.
(To me, anyway) That is: Your art output makes you enough money to
expand your complexity of your work and you can afford a good
lifestyle. You are comfortable I also have been at the place where I
had black coffee because I could not afford the milk. This was a good
thing, because the memories of no money always remain needle sharp.
Then you sell some things and then more designs have to come from
you. These designs have to be made, finished, and presented and.
um.Paid For. One cushion is to have a bread and butter line, as in
stock you made that is OK to duplicate, like dolphins, sea-horses, and
real jewellery stuff. And a bricks and mortar shop helps too. It goes
without say that they are original pieces of yours you are
duplicating.
But your real jewellery art work cannot be duplicated by yourself
over and over… It has to be on the edge, new for you…
And…preferably experimental… All the time.
I know of many good goldsmiths that make very good ‘art jewellery’.
So me of those metal smiths have only one problem. They do not
consistently produce new designs that are translated into real
physical pieces, for sale, now and in your hand…Confidence in what
you are making for sale and that it will sell, is one of the most
difficult parts an artist has to overcome initially, especially when
you need money to pay for milk. And in a way, jewellery is much less
important than milk.
But it becomes easier the more you practice design and produce those
designs, refine them and then sell them… And to sell them, that is
the only real thing, in the end…
Wedding sets are things I often long for. So easy to make pretty and
so much loved by two people.
Art jewellery, on the other hand, is a little bit like the Chinese?
saying, “be careful for what you wish for, it might come true.”
Cheers, Hans Meevis