Can a store survive while giving away free, Sizings and repairs on
everything they sell for life? It might surprise you to hear that on
average, excluding custom work, about one half of my time is spent
on “no charge” work. I am the only jeweler at the store and I work
forty hours a week.
I was wondering if many others out there are doing the same? Isn’t
it common to size a ring for free the first time, and then charge
after that? Is the practice of giving away service for free to the
people that can well afford to pay, so that they will come back and
buy more, a really good idea? When the boss looks at the numbers of
the amount of money that the repair department made them for the year
they may not realize how much they are giving away in order to
attract more bussiness. People walk into the store to get a service.
They expect to pay. Do they really appreciate getting it for free?
I call it the decreasing profit margin. You sell a ring that you
marked up and by the time it finally goes away for good you have lost
Michael R. Mathews Sr. J.A.Certified Master Bench Jeweler Victoria,