I WILL NOT (as I said before) scarifice price points to get my
pieces out there. So big question.....websites.....I have heard
good and bad...........Answers, suggestions?
I think you need to realize that a website is not a panacea - I
started my website 11 years ago when shows were beginning to be too
much for me to do both physically and mentally. I was 63, a widow,
fortunately with retirement income, and it has been extremely hard.
It took me 2 months full time just to learn html and to build a
halfway decent website - then came a lot more study to learn how to
get good listings on the search engines. Now the internet has
expanded way beyond my ability to count such things and it is harder
than ever to get good listings.
I did begin to attract customers right away and I have only had one
month in all that time when the site did not do enough business to
pay its expenses. It still does not do well enough that I could live
on what I make from it and it is still a lot of hard work. I love
making jewelry, and I love working on the computer, but I spend a
great of time working on the site (which includes the paper work
that the business entails) each day. Also, I rarely get to make what
I want to make, because people want me to do custom work for them.
That sounds negative, I don’t mean to be - I do love working with
people on the designs, that is one of the joys of doing jewelry for
people, I feel as though I am making wonderful friends in the
process, but I have all these stones calling to me and ideas swirling
around about how to set them so sometimes it is a frustration.
I’m only relating my own experience, I’m sure there are those whose
sites bring in all kinds of business and they do just fine - also,
if you have the means, you can hire someone to do the website
business for you. Having limited means and also wanting to have
control over the thing, I choose to do everything myself.
I’ve now reached the point in my life that I think its time to cut
some slack - I’m going to try to cut way back on the custom work and
answer the “songs of the stones.” Its scary, because I have
commitments for the money that the custom work brings in each month,
but I know I will not be able to keep on producing forever. Its time
for some fun!