I’d like to get your input on a subject I’m going to share with a
group of jewelers. I have my own thoughts and answers but are looking
to see how you’d answer these five topics. After I compile the
answers I receive, I’ll email them back out for everyone’s use.
Please respond with any and all answers you might have on how to
improve this Christmas season:
How do you train your staff to battle Customer Sticker
shock-escalating prices of gold/silver and stones
How do you train your staff to answer, deal with, and combat
internet, QVC, HSC pricing
How do you train your staff to run a promotion, contest (gift
cards) to get more people in your store
How do you get the most out of your advertising dollars this
season…what to do, how to do it, and when to do it
How do you stop your customer from getting on the "be Back"
bus… ‘Thanks but I’ll be back’ or ‘Let me think about it’