For those of you who might stop taking custom orders early in
December:
Don’t miss out on those custom orders! It will be a VERY late Xmas
this year but you can’t do custom at the last moment.
Many folks try to sell a loose stone and a gift certificate to have
the receiver come back in January to make something. Sometimes just a
gift certificate.
A Gift certificate looks like its “last moment”.
You might still have time to do this:
Go to a trophy shop. Many will make Lucite paperweights (stone will
do). Have them engrave with their machines your company name and
logo. Then in big bold letters have them engrave dollar amounts,
example:
ABC Jewelers
T W O H U N D R E D A N D F I F T Y D O L L A R S
Return to redeem
Then when you need to sell a gift certificate you are giving the
buyer something of WEIGHT. When gift wrapped its open with
anticipation. It looks like it’s worth something (more than a paper
one at least). You can actually sell the idea!
The receiver gets this Lucite gift certificate gift wrapped with
your company info, cards, etc.
They BRING it back in to use to buy something or design in January.
Guess what? You recycle this, use it over and over. They have to
return it, its money.
Get a few to try. Fifty dollars, $100, $250, $500.
Save Christmas and keep customers from going someplace else. Make it
easy and wonderful for the men.
David Geller
http://www.jewelerprofit.com
The Repair & Design Price Book guy