When I started my business, I wanted something a customer would
remember.
Not my name which would quickly be forgotten. I wanted a name that
would be synonymous with what I was selling and have a saleable asset
value later down the road. Originally, all my merchandise was
nautical related, things of the sea that one would wear. Thus,
‘sea-wear’ was born. The funny thing is, the swim suit manufacturers
want the name more than jewelry manufacturers! It was owned by Sperry
Shoe and had to be acquired by them before I could obtain the
trademark. The web domain was easy but did not want to risk having it
taken from me later.
Follow your dreams!
Charlie