Has anyone been published?

Jewelry Discussion
1

Hi,

I just joined Orchid on behalf of jewelry designer Michael
Alexander. As his assistant, I’m trying to find new avenues for
exposure and promotion beyond the craftshows that Michael’s been
doing for the last 15 years. Has anyone had experience being
published in books or magazines? How has it helped your business (and
your bottom line)? Any advice on how to approach magazines or jewelry
books for inclusion?

Thanks so much!
Laura

Laura Shabazz

2

I have written articles for many magazines and have a monthly
article for InStore Magazine and have since their inception.

They tend to ASK folks who are a “buzz word” in the industry.
Doesn’t mean you can’t get published as they always need ideas and
articles.

Send all magazines you’re interested in a bio, very good pictures
(all by email) and a few articles, not just one. Also mention why
their READERS would be interested in you as a contributor.

I went and looked at the website, excellent!

Some ideas for articles:

*How custom made jewelry beats out showcase inventory in sales &
profits

*How advertising unusual jewelry brings them through the door

*How to differentiate your store from all other mainstream jewelers.

*A Neat, clean and beautiful website beats them every time.

Show pictures from your website, a great lead in for the editor to
say "Hey, this is great!

David Geller
www.JewelerProfit.com

3

Well, having had eight or so novels and thousands of magazine
articles published… (Sounds less impressive when you realize that’s
spread over 40 or so years)

In today’s market how much good being published will do for you is
directly related with how strong you are on self-promotion. It’s not
a royal road. You’ve got to get out there and push, push, push to
publicize your writing. If you do that you’ll find that being
published can have a significant multiplier effect on your other
work. It opens a whole new channel to allow people to become familar
with you and your work.

–RC

4 
Has anyone had experience being published in books or magazines?
How has it helped your business (and your bottom line)? Any advice
on how to approach magazines or jewelry books for inclusion?

Of course it helps. Follow their guidelines for submission. It’s
easy.

Elaine
CreativeTextureTools.com

5

Hi, Elaine, years ago I did much magazine work and have also self
published and been published by a book publisher. My advice is to
definitely do it as it will certainly gain you followers and
exposure but you will need to be careful in choosing who to work for
or with. Very careful. I know this is obvious but read all info on
copyrights in contracts very carefully, as typically, this isn’t to
the artist’s advantage. Ie; it’s not uncommon these days for
magazine publishers to want all rights to a project which they then
sell online post magazine release. While this was done in a similar
way over 20 years ago, fees for articles are much, much lower today.

In my experience, if you have a good idea, you’re in. Simply call or
email a particular person at the publication. Ask, present and good
follow up. Best of luck

Lisa Van Herik
www.wovenwirestudio.com

6

For me it has come down to quality of photographs- when I have
submitted excellent quality shots of my work to magazines and book
publishers (assming the work is decent as well of course) it has
almost always been selected-they seem happy to not have to foot the
bill for profesional photos-so the price you pay for top of the line
shots are worth it in the long run!