You can see where I'm going with this, I'm sure. After testing, it turns out that a significant portion of the piece is mere gold, yet the piece is stamped platinum. The new owner contacts the FTC, who then looks up your makers mark, hallmark, name, etc., and brings an action against you, the maker. Sure you never sold it as all platinum, but the piece was misrepresented in the end.
Absolutely right, and not one of these posts will make any difference
to me. The custom platinum or gold pieces are stamped legally, and
my art pieces are stamped the way I want them to be stamped. It is
not about whether I am right or wrong intellectually about this
subject, it is about the way I feel I want my pieces represented.
I understand about underkarating. But there is possibly some common
sense involved if you have white metal and gold on one piece, If
the back is stamped, on the platinum, plat. 18kt, if there is
something yellow, we can assume which is the 18kt. I have a lot of
customers who don’t know if their white metal is white gold or
platinum, and they don’t know if their yellow gold is 10kt, 14kt, or
18 kt. The price of a piece is not necessarily related to the the
weight of the different metals used.
I understand about misrepresentation, and I wonder if it came down to
it, can they prove intention to deceive, if the original purchaser
was informed correctly.
If no one has been prosecuted, it is all rumor and speculation as to
what could happen. You go through a red light and police are present
odds are you get a ticket. You make jewelry for 30 years not marking
it according to FTC guidelines, and you and everyone you know does
it the way you do it, then it really not an issue of what the law
says, it is not being followed. There is no risk.
Knowing what the law is, is important. Knowing that there could be
consequences in important, and knowing that no one knows anyone who
suffered consequences is important.
To me, art metal is about effect, not content of materials. It is
about contrast, color, texture, design, form.
Richard Hart