what makes for a good craft show booth -- or to share mistakes
craftspeople make in their jewelry displays
I think that’s an excellent topic, one that will be of interest to
many of the Orchid readers.
I’ve been making a personal study of show booth positives and
negatives, in hopes of applying the good ideas to my own booth
someday (like when I have money to improve it.)
Since I sell beads, I don’t really need much beyond a table and
lights. However, I have seen some excellent booths for beads that
would also work well with finished jewelry that can be hung (like
necklaces and earrings.)
I think the most appealing one I’ve seen so far was a booth
surrounded by those grid racks (standard retail items) that had the
beads hanging from the racks. I’ve seen many people use the racks in
sparing amounts, but this particular booth had them all the way
around the perimeter. The advantage was that the lights (both
artifical and natural) shown through the transparent and translucent
beads making them even more beautiful. (They had the lights attached
to the grid and shining down on the beads.) It was quite remarkable.
This particular booth also had glass covered cases at the back of
the booth in front of the grid racks, for smaller items, but the
overall effect was like being in the middle of a rainbow - gorgeous.
I think the aspect that made the booth so appealing, besides the
light shining through the beads, was the effect of a small store
where customers actually walked into the booth. Because the glass
covered case was in the back and on one side of the booth, the whole
floor area was open to customers. This caused people to walk into
the booth, rather than just walk past it. I think it made for a more
buying mood on their part, like they were walking into a store rather
than walking by a flea market vendor.
So. . . the magic is really in what happens at the booth. Does the
customer just look and walk by or do they make the commitment of
"coming in?" Food for thought anyway.
Sun Country Gems