Several times a year we get asked to supply jewellery (usually rings)
in 18ct white gold. We usually try and suggest platinum instead if
the customer really wants a bright white appearance, as 18ct generally
looks yellowish, or even grey!
Sometimes, however, customers insist: 18ct white is what they want.
On more than one occasion (including one just a few weeks ago) the
customer is disappointed when they get their piece, and see that the
white gold isn’t really very white… We then usually offer a choice:
order the piece in platinum, or 9ct white (which tends to be
’whiter’), or else have the existing piece rhodium plated.
Many (if not most) UK manufacturers seem to rhodium plate as a matter
of course, before the jewellery is delivered; we’ve always avoided
that approach. Seems to me that if someone is spending that much they
should get the quality ‘all the way through’, not just a thin surface
covering…which will eventually wear off (over years if not months.)
However, it seems that more and more customers want 'whiter than
white, whether it’s plated or not. Maybe we’re swimming against the
tide trying to hold out against it.
I’d be interested to hear other Orchiders experiences/opinions.