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Going Retail

I can count on one hand the number of customers I got out of the
Yellow Pages during that 20 year period. ONE hand, not two. Our
newsprint advertising generally brings in $5-10 per $1 we spend. 

Depends on where you are. We are in a rural area. We are the only
jewelry and watch repair facility in a three-county area. We get
"long distance" business from the yellow pages, but have never had
any luck with advertising in the local newspaper. I think you need to
experiment with all types of advertising, ask every new customer how
they found out about you (keep a tally), then tailor your advertising

Del Pearson in beautiful South Texas. We had winter one day last
week. Got all the way down to 30.

Designs of Eagle Creek
91 Eagle Creek Ranch Blvd
Floresville, Texas 78114