I have no idea how to talk about pricing though. What percentage do
typical galleries take for the display, management & sale of your
work? If I name a price for something, is it the cost I need to
recover, or is it the price I want the piece to sell for?
Depending on what part of the country galleries can take anywhere
from 30% to 60%. It use to be they would “key-stone” or double our
price, but no more. You didn’t say if this is a consignment gallery
or if they are going to purchase outright.
What you should do is set your wholesale price, what do you need to
make, and not worry about their price. That is their job. Your job
is to be sure you get enough from your jewelry. So go into the
interview with a sheet of wholesale prices. I usually think of those
as 1/2 of my retail.
The rub and problems arise when you or another gallery or your
internet site are selling your work for key-stoned prices and you
are in conflict with a gallery that has marked your work up 75%. The
big rule is “never undercut your gallery’s prices.” But how does an
artist adhere to that rule when galleries are pricing all over the
place? I dunno. I stopped doing galleries, partially so I wouldn’t
have to figure that out.
If you are going to get in the wholesale biz a good forum to hang
out on is the American Craft Forum-artist group.
They can give you much more help then I can offer. They deal with
these issues regularly.