By law the manufacturer cannot determine the retail price. That
>must be left up to the store.
I respectfully suggest that the above statement doesn’t necessarily
apply if the original question was about an artist consigning their
work to a gallery. Since the work being spoken of here belongs to the
artist, not to the gallery, then the artist should determine at what
retail price their work is to be represented. If the gallery buys the
work outright from the artist, then the gallery owns the work and can
set the retail price.
For any artist just starting out and unfamiliar with the market, I
suggest that having a dialogue with the gallery owner or manager
might be beneficial in arriving at a retail price which the gallery
feels will allow the work to be marketable in their venue.
I certainly would not advise anyone to send their work to a new
gallery on consignment without a predetermined agreement as to the
retail price, commission percentage, terms of payment, insurance
coverage, length of consignment, etc.
Michael David Sturlin, jewelry artist @Michael_David_Sturl1
Michael Sturlin Studio, Scottsdale Arizona USA