Hi Karen, I have a bit of experience in this sort of market, although
I made the arrangements myself. I did two “corporate” shows when I
was first starting out as a full-time artist jeweler. Good learning
experiences for me, but not lucrative. I didn’t have my professional
display cases then, and hadn’t identified the motivation that will
cause people to want to buy from me.
Just starting out, I didn’t have a large inventory of my own,
unique, handmade jewelry. Wanting to “fill out” my display, I bought
a number of nice, commercial settings from one of our well known
vendors and set my stones in them.
The trays with the manufactured goods didn’t even get a first look,
much less a second. People wanted to see the unique, one-of-a-kind
pieces they won’t see at a jewelry store… the kind of work that
justifies me coming to their offices and showing it off.
Having done a number of juried fine art shows since then, I think I
could be a lot more successful with it now. I would give the advice
to lean heavily toward your own unique creations, and set up the
most professional display you can muster.
As a side note, my wife and her colleagues look forward to the
visits of a vendor of counterfeit (knock-off) handbags who comes by
their office to do shows on occasion. Just how many purses does a
All the best,
Sebaste Studio and
Carolina Artisans’ Gallery
Charlotte, NC (USA)