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Ethical advertising

Hi, all-

Given recent threads, you all may appreciate the humor in this-

A local jeweler here in the Phoenix area has placed radio ads for his
ruby pendants for Valentine’s day. He states that the rubies are 3mm
x5mm, bright red, and the finished pendant mounted in gold sells for
$199. His big selling point? His ad states “my competitors are
offering lab-created rubies, but mine are genuine rubies.”

Lee Einer

Lee, Whenever I try to discourage use of the term “semi precious
gemstone” by my customers I always tell them that I can show them a
$5.00 ruby and a $10,000 tourmaline. At least now I know where I can
go to get the $5.00 ruby.

Daniel R. Spirer, GG
Spirer Somes Jewelers
1794 Massachusetts Ave
Cambridge, MA 02140