There are many online resources with great on this
subject. My advise to you is to carfully work the numbers and figure
your website sucess by considering the simple ACR concept:
A - [Aquire] How many new visitors you get per month ?
Good internet presence, advertizing etc. will increase this part.
C - [Convert] what is the conversion rate from visitors to customers ?
(No of unique visitors)/(Numbers of orders)*100
Good website design, services and products with significant added
value, good customer support
R - [Retention] What is your retention rate of customers. i.e.
customers who do business with you more than once.
(Number of orders)/(number of customers)*100
Depends on you quality of service QPD [Quality, Price and Delivery)
After working the above numbers you can now project your sales based
on your site click value. Click value = Total sales in $/Number of unique
now substract your added value % from this number to get the
estimated budget for attracting one vistor, project your sales target
and work the numbers how much to invest it in web promotion in
order to aquire more visits and thus more sales
Hope i didn’t confuse you;
If you would like to discuss it further feel free to call me at +66
1 8998 450 [GT+7] 10am - 10 pm