Hi
my customers prefer hand made jewellery most of the time.
Because the piece I make for them is unique.
When it comes to the design I discuss it with it the customer.
And I DIRECT them to the strengths of my manufacturing skills to
meet their IDEA of what their design should look like.
In stage magic this is called a ‘force’. It works well the customer
gets the design they “WANT” and I make the piece the
way I want.
Mostly now I just make and sell and the customer takes it or leaves
it.
My main problem is keeping up the stock.
The main features of my rings are:
Solid ring shanks.
Interesting bezel set stones.
Solid ring shanks get me lots of resets from customers who have
bought weak shanked rings with poor claw/thin bezels.
Yesterday I reset an opal I cut out of a ring the customer purchased
in Lombok.
Bezel wall.2mm thick and wearing away, of course.
Ring shank 1mm thick and the worse for wear.
Solid backed setting.
Stone was held in with hot melt glue.
yep it should never have been made in the first place!!!
customer happy with the job and my personal guarantee!
only once have i had to repair a heavy shanked ring. customer had
slammed finger in a door
and had to have it cut of in casualty at hospital.
Richard
