While many of you may view this as old news, I found this 1982
article from The Atlantic Monthly to be really interesting. It’s an
interesting view of how diamonds were marketed in the 30s and 40s as
tokens signifying wealth, love and romance. It’s amazing how strong
this marketing campaign still is today. Just wanted to share.
Red Bee Designs
It is essential that these pressures be met by the constant
publicity to show that only the diamond is everywhere accepted
and recognized as the symbol of betrothal.
That is an excerpt from a fascinating article in the upcoming
Atlantic Monthly about Diamonds in 20th century material culture,
and how De Beers manipulated that culture.
It is rather long, but do please take a look. It is rather, um,
edifying. Here is the link:
Hi Marya, this article http://www.theatlantic.com/doc/198202/diamond
(1982) is a very good one, and was a book as well
The Rise and Fall of Diamonds: The Shattering of a Brilliant Illusion
By Edward Jay Epstein
I have all my gemology students read it.