In my 20 odd years of experience 9 out of 10 repairs estimated to be over $750 were refused or a second opinion was sought. Most of my custom design averaged between $3,500 and $10,000. and customers often need time to make those kind of purchases.
That was not the original post your gave. This is what you posted:
In my experience the time any jeweler/jewelry maker spends with potential customers can never be completely compensated. Marketing statistic have shown that only one in ten individuals will commit to a purchase over 750 dollars at any given time. Making pre-qualifying a useful tool."
You didn’t say repairs in your last post and the post was a DESIGN
fees, custom designing, not a repair.
Jewelers of America has no such numbers on closing ratios for
custom, just people who walk into a jewelry store and look at
As far as where I get my numbers?
a. I had a jewelry store from 1974 until 2000.
b. The last year I owned it we did 1.8 million, 3/4 of it came from
shop sales - 1.2 million
c. We did over 8,800 job envelopes a year. That’s over 8000 shop
jobs, not counting sales from the case. A mix of repair and a lot of
d. From this experience FIRST I know that we had a 6-70% closing
ratio on custom, without material (using customers material) average
job was $750. Without material. If we sold all of the material,
average sale was $1500-$2500.
e. I have sold over 5000 American Jewelers a copy of my repair and
design price book and have spoken to the majority of them about this
f. I speak to Jewelers of America state associations (so far 3/4 of
them), IJO, RJO, AGS and poll those people when I speak,
g. Over the last 12 years I do 2-3 workshops a year where jewelers
pay to come and learn for a day how to price and sell both repairs
and custom work.
h. I have easily polled 3000-5000 jewelry store owners and over 75%
of them say they close: 90% of all Repairs when they quote a price
60-80% of all Custom Work when they quote a price. 30% of jewelry
showcase purchases (this is the largest number-close to what JA
I have a far amount of knowledge in this field.
Typical repair average price in the USA is no where near $750 for a
repair as you stated. Over 70% of jewelers report a repair sale to be
$20-$50. Some at $125. Repair sales above $200 are just plain rare.
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