Before I tie too much money in inventory making up gold jewellery and having it not sell, I am wondering about customer expectations of gold alloy colour.
Each colour of gold whether yellow, white or rose can come in a range of shades. In yellow gold we can have medium yellows, lighter and brighter greener yellows or even darker, richer reddish yellows. Which colours do customers prefer or is the difference negligible? For white gold, I assume the whiter the better and in this instance I would think a high palladium content is best to avoid the brown that comes from low pall. content or yellow from low nickel content (high nickel alloys are sensitive for allergies and hard to work) As for rose gold, it is best to avoid too high a copper content lest the working properties suffer particularly in 18K. However do customers expect a deeper more coppery red? Would a customer object to lighter and peachier rose gold with a higher silver content?