Your site is looking really good. Just a couple of thoughts … I
noticed there are no meta tags for description or keywords on any of
the pages I checked, including your home page. This will be a
significant drawback for search engines. Keyword and description tags
along with visible text are extremely important in getting your site
ranked well in the search engines. Not all SE’s use meta tags
anymore, but a number of them still do and they way they change their
algorithms they could all be back to meta tags tomorrow.
Now, there is a whole science behind meta tags and text placement
on the page and I spend as much time as I can afford trying to keep
current, but … you need to have both the keyword and description
meta tags on every page of your site and every page should be
different. Although each page may contain many of the same words,
they should be in different order and should reference only what is
actually on the page (note exception for acronyms and misspellings
below) in other words don’t use a meta tag keyword of “cabochon” on
the page about faceted stones and vice versa.
Although drusy is the correct spelling, if you want to be found by
someone searching for drusy material, you should use all the various
spellings in the keyword meta tag because many people don’t know how
to spell drusy correctly - I came across someone hunting for druzzie
just yesterday and they found my site. I also make a point on my
drusy page that the word is spelled in many forms and have all of
those spellings on my pages about drusy.
Because the web is an interactive form and people don’t passively
just read the pages, I think spellings and alternate spellings of
words will evolve much faster than they have before. Thank heavens
I’m not an English teacher and don’t have to confront the issue of
"correctness". Another point is to use acronyms for terms you want to
be found by, for instance - cab and cabs for cabochon.
Bernardine Fine Art Jewelry