I have read the thread on this one. I am surprised at the numbers of
people negotiating over the split amount (60/40; 80/20).
Why don’t you just decide how much you want and be done with it.
After you decide then figure what the retail needs to be.
Example: If you want $50 and the split is “60/40” and you want to be
the “40%” person, just divided the $50 you want by “.40” and you’ll
get $125.00. $50.00 is 40% of $125.00.
For the gallery who then says they are an 80/20 split, divide you
$50.00 by “.20” which equals $250.00. $50.00 is 20% of $250.00.
Yes the gallery needs to make a living but so do you.
I helped a retail store with this and the artist wanted an 80/20
split and the artist got the 80%. That left 20% for the store and I
showed the store with a 40% overhead they lost money on every sale.
We told the artist the split had to be different so the store made
more money or they had to remove the items. The artist said she
needed the “amount” it would give her so we told her we would raise
the retail price and reduce the split percentage and it would give
her the same dollars. Her response was “then you’d be more than my
pieces down the street”.
I was ticked that she had the nerve to give another retailer her
line just down the road, what exclusitivity! Anyway we did raise the
prices and it didn’t hurt nor help the sales of her pieces.
Look out for you first. If you’re slow as molasses and want to make
$100,000 per year you might have a problem as the price might be too
high but for normal speed artists and craftsmen you should look out
for you first.