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[Conference] [MA] MJSA launches bench conference


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ATTLEBORO FALLS, MASSACHUSETTS–MJSA, the association dedicated to
professional excellence in jewelry making and design, will launch a
new event, The Jeweler’s Bench Conference and Trade Fair, on Sept.
12-13 at the Sheraton Providence Airport.

The conference will focus on all aspects of bench work–from
traditional techniques to technological advancements–as well as
business strategies for success.

The venue, just a few minutes’ drive from Rhode Island’s T. F. Green
Airport, will feature two educational programs–“Better Business
Strategies"and"Better Bench Work.” They are intended to help
attendees not just make and repair jewelry with greater ease, but
also reach new customers, fulfill orders, and improve profit
margins.

“Jewelry companies of all types and sizes–artisans and designers,
volume manufacturers, contractors, retailers with repair
services–view their bench operation as a foundational part of their
business,” says MJSA President/CEO David W. Cochran. “Our conference
will ensure they have access to not only needed technical and
business expertise, but also to world-class tools, technologies, and
other resources that can help take them to the next level of
success.”

The “Better Business Strategies” program will focus on such topics
as social media basics, website development, search engine
optimization, and managing growth. The “Better Bench Work” program
will cover the technical issues faced by bench jewelers every day,
such as choosing the best tools, working with specific alloys, and
smoothing snarled production routes.

The technical sessions will be developed and run by Metalwerx, a
Waltham, Massachusetts-based school and community studio for jewelry
makers and metal artists.

In addition, an accompanying trade fair will feature dozens of
suppliers offering everything from top-end traditional tools to
cutting-edge CAD/CAM, laser, and business software technologies, as
well as premier contract services.

Attendee pre-registration is now open at
http://www.ganoksin.com/gnkurl/ep80cz