De Beers most definitely has other agendas on their plate now, but this is being driven by their need to continue to please their shareholders in the constantly changing marketplace. Incidentally, pleasing shareholders is what drives all major corporations, so before you decide De Beers is all bad bear that in mind.
There is a long, detailed and authoritative investigative article on
De Beers’ business practices and not always benign influence to
maintain that monopoly in the February 19, 2001 issue of FORTUNE
Magazine. More than you will ever want to know about the company.
Kelvin Mok @Kelvin_Mok1