A few thoughts on what you said, from another person fairly new to selling. Sometimes it depends on your market. You could really get depressed looking at the jewelry prices on ebay. Most of this comes from countries with low wages, mass produced jewelry. Why should someone pay you more? 1. Because they are afraid to risk buying on ebay. 2. Because they have a low opinion of products from overseas and their fit and finish. 3. Because it takes forever for items to arrive from there. 4. Because you make something unique that isn’t offered by mass producers. There are probably other reasons, too, but you get the idea.
In looking at markets, ebay is probably lowest price, followed by flea markets, then by Etsy, craft shops, then fine jewelry stores. IDK exactly where Instagram and Facebook fit in, but a little googling will tell you. Your job is to find the market where your pieces fit and bring the best price.
Beyond that, a lot of us struggle with the problem of price point in silver vs gold. But there is fairly expensive silver jewelry being sold out there. It may boil down to the craft technique, to exquisite craftsmanship, to more expensive stones, to a great design or even to a few added accents in gold. Navajo jewelry is a case in point. If you are a Native American, your work is collectible and prices reflect that for authentic Navajo style hallmarked by a native American. You might also find that some of these techniques command high prices even when executed by a non-Native American person. Check out heavy silver bracelets. One of the few things on ebay that generally go pretty high.
So basically what I am saying is that you should research markets and find out what is selling and in what market. A simple teardrop pendant in sterling with agate cab might come pretty cheap from Asia, while a clearly forged pendant with a great unique design and some decoration might fetch a much higher price on Etsy. Another example I know of is the Aussie guy who used to post here who made simple Mobius strip rings. He could make five or six in an hour and found that they sold well (~$30+) at the craft flea market where he sold. So there’s an easy $100/hr or so. So you might find something that is simple and easy to make that sells well, or, more likely, something more involved and well done but popular that niche buyers will want in some market.
We all get into this because we love to do craft work and follow our Muse, but somewhere along the line we have to happily discover that someone loves the products of our unfettered imagination or steer our production to something that will sell well. There’s a guy in Jonesborough, TN who hand crafts Winsor chairs. That’s all he does. He’s world famous for his designs (very thin spindles) and workmanship and one chair goes for about $1500+. We should all be so lucky (I assume he likes making these). So up your creativity and craftsmanship, do your market research and try to get quicker at what you do. Hope this helps. I hope those more experienced will let me know if I’m on the wrong track. I’m all ears for tips, too!