This year I am hoping to venture into the land of the arts
and crafts fair. I have been working on a booth design and I'm
wondering if anyone out there has run across a book on designing a
booth? (If not, perhaps one of our writers would be interested in
undertaking such a resource?)
Susan, We will be attacking that issue in depth shortly on
www.jewelersresource.com - but that doesn’t help you right now. The
only one I know who regularly addresses this issue is Bruce Baker.
He’s a jeweler and retailer but for years now he’s been doing
education for craftspeople on how to sell and display for maximum
impact. He is a regular contributor to the Crafts Report and many
of his columns are about good booth design. Check out
www.craftsreport.com for any back articles. Maybe they can send or
sell you back issues, as well.
"Improving Your Business with Information & Insight"