Many artists choose the combination of selling that works best for
them. Each requires a different time commitment, stock,
merchandising, marketing, workload, and cash outlay.
For instance, doing a juried show can mean photographing your work,
applying + fees, having proper marketing tools (business cards,
etc.), buying or creating a booth setup, getting both you and your
work to and from the show, meals, paying someone to help with sales &
setup/breakdown and so on.
Compare that to building a Web site at 3 a.m. while you're doing a
load of laundry.
Different strokes for different folks
I can suggest, however, that the first thing you should do is apply
for a business tax license. This will allow you to take expenses that
you probably aren't doing now. Keep a good log of your expenses (raw
materials, supplies, tools, mileage) and some way of logging your
sales. You'll need to collect sales taxes on your in-state sales.
Out-of-state sales tax varies on the method you choose to sell your
Check out your local small business opportunities. Mentors, women in
business or small business incubators are great resources -- and
usually provide guidance for little or no cost to you.
Most of all, have fun. Starting your own business takes a lot of
work, but it can be very empowering, too.