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[Biz Talk] Marketing on Twitter


#1

80% of total time spent on Twitter is spent by just 7% of users

For the other 20% of time spent by 93% of users, therefore, what
you’re seeing is a fraction of a fraction of their attention.

I have found the above on a marketing mailing list, and I thought it
may give another angle to the recent discussion about marketing
jewellery on the “social web”. If I assume that all these millions
of tweets are produced by the 7%, then it is a safe bet to say that
(almost) nobody listens. Or is it?

It would be interesting to see numbers about Facebook.

Andreas


#2
If I assume that all these millions of tweets are produced by the
7%, then it is a safe bet to say that (almost) nobody listens. Or
is it? 

No, that just means more people read Twitters feeds than write them.
Much like blogs.

Sharon