How many times does this happen and you just don't know? You might think, "sales are holding steady so what's the problem?" That kind of thinking may have cost you a 10% or greater gain for the year. To survive and prosper you must look at the long term. No customer service? No customers. An exaggeration for sure but I hope you see the point.
I think Neil gets an A in marketing!
What’s more, consider this:
When I was in retail, we were tracking freaks…tracked everything
we could think of. I know that it cost me between $275 and $300 to
get a new potential customer in the door. And I know that it was my
job to make sure that it was always EASY for the customer to spend
money, not difficult.
That first sale is always the hardest, and it defines you and your
business in the mind of the customer. If that person whips out his or
her black Amex card and you deny it, you may as well have slapped
them in the face. Do you know how difficult it is to get a black
Amex card?
Stop thinking like a cheap accountant, most of them couldn’t sell
steak to a starving man. Remember, you are here to SELL.
EVERY single sale I made over $10,000 was put on an Amex card, EVERY
one, and I had plenty. Would you decline that person? Apparently you
would, and, hopefully, they would shop around and maybe find me!
Please, please, please do NOT do something that will a customer any
excuse to shop your competition or you may NEVER see them again.
You got it right, Neil, go count your money.
Wayne, down off the soapbox