Bad Jeweler Stories

    David, having much experience in the "Indian" jewelry trade
(being in the southwest and all) fraud is the name of the game. The
market for really good stuff it seems to me is always narrow no
matter what he market. Price talks to most consumers. The ones on
the look out for quality do recognize it when they see it. Now can
one make a career of selling quality????? I'm trying. Sam Patania,
Tucson 

Of course you can. Most of the people on the list do just that. It
is, however, up to you to make the effort and to locate the customers
who understand quality and appreciate it. There are plenty out
there. It is also, incidentally, up to you to educate the customer
about what makes a quality piece so that your pricing is justified.
Contrary to popular opinion, in our business, I don’t believe price
is the main selling point for most consumers.

Daniel R. Spirer, G.G.
Spirer Somes Jewelers
1794 Massachusetts Ave
Cambridge, MA 02140
617-491-6000
@spirersomes
www.spirersomes.com