...might work for me...
And there you have it folks. everyone describes what they do in
their own way. To fill out a form that has limited choices
‘manufacturing jeweler’ is an option I often have to choose for
lack of anything remotely close to what I do. I fabricate, I
manufacture, I design, I am a jewellery designer. As regards my
connection to the arts and Crafts movement, or style- my work is
definitely rooted there-stylistically.
Sometimes my designs look more modernistic, though not Euro-modern,
or 60’s space race related motifs that would make someone
think"modern", but its all idiosyncratic, no one else makes original
pieces that are exactly like my work. I may channel set a ring or a
bar of gold and stick a bail on the top, but the addition of
piercings on the sides of the bar, or scroll work or whatever harkens
back to the arts and crafts school.
I am a designer craftsman too. I am a craftsman, a craftsperson is
just not a term I like: it’s just over the edge of too politically
correct. I’d rather anarchy! I am a jeweller. I am a designer too.
On one of my cards it says “Custom Made Classic and Contemporary
Heirloom Jewellery”, and in the area by my name and contact info it
says “Goldsmith”, on another it says "Metalsmith"and yet another
says " Design Fabrication Consulting “. I have letterhead that says
Jewelry Design Fabrication and Custom Coloured Gold Alloys”…so any
of them communicate basically the same things- its handmade by a
person working in metals and stones- and that they can contact me by
“x” methods. I use the different words depending on who I’m giving
them to as much as what I happen to have in my card case at a given
time, as i’ve had cards printed for years with different designs on
them…
In New Orleans Newcomb College existed. It was “ground zero” for the
Arts and Crafts movement at the turn of the century and the style of
Newcomb Pottery oozes " arts and crafts"stylistically :I’m betting
anyone could recognize it just about anywhere that offered students
arts education, or that had a a museum with a decorative arts
exhibit that examined the 19th and 20th centuries no matter where on
the planet. Many homes in the city are Arts and Crafts style- mine is
exemplary, built in the 1860’s with decorative dark wood and
interesting features on a hand finished stucco like ground. The
peaks and gables on and around the roof are gold leafed ( yep, 23K
patent leafed…).
It is a common style in a city this old. Jewelery designers in this
city though demonstrate the vast and idiosyncratic styles of the
individual. that’s the point of all of this- the individual can
define himself or herself in whatever terms are comfortable to the
individual as they relate to their client=ele or marketing bent. I am
seeing designers that were great jeweler’s rely more and more on
their CAD/CAM systems, and I don’t like the look- its obvious to me,
looks computer done and is apparently what is bringing people into
their shops seeking luxury goods because their customers feel they
can look at - yet another screen- and be “part” of the “design”
process. I wouldn’t say it’s that participative but the masses think
so and they are spending the money (though primarily bridal or
anniversary, or commemorative of some life event and in white metal
with diamonds!!).
People that come to my studio have a completely different experience
from the lower lighting save for the wood and glass cases,
comfortable seating, wood desks for consultations and visible
jeweller’s benches towards the rear of the space. My cases have
samples of metals and coloured golds they can actually handle and
select from to arrays of coloured stones that don’t look like most
that the average consumer would be familiar with. There aren’t
display posters from vendors with white metal CAD designed jewellery
on the walls. There isn’t a bridal display case filled with samples
of available mountings (though there is a bookcase with catalogues
beaucoup in case that’s what they want- in triple key style), but
there are a few displays around the room of one-off pieces of
jewellery and even some raku work, enamelling and other handmade
items that I have done specifically to display the jewellery( though
I’ll take commissions on raku work too!)- it’s designed to
communicate the arts and crafts sensibility and reflect the
surroundings which are arts and crafts architecture, and because I
don’t want my studio to look like everyone else’s or modern. I want
to be comfortable, i want clients to be comfortable and I am farthest
from a hard sell as one can get. though i do have strategies for
limiting time spent with a customer. because there is a fine line
between cultivating a relationship with a client and getting things
done which is why the benches are in plain view and lit. I may agree
to do a repair job while someone waits occasionally but they aren’t
free to walk out with a strip of metal or stones because the
practical side of me has mounted a small discreet camera in the area
of the open displays so I can glance at a split screen view of the
entire studio when alone in the studio and at the bench…(rare)…
All in all I try to set what I do apart from the crowd. I define
what I do as is necessary. As I mentioned some forms for different
business related things have limitations and I must use their terms.
I have no problem with gender unspecific descriptors. Anyone that
walks into a studio should expect to see a craftsman at work making
jewlery. and that’s what they see. At least. I think so !..rer