I live in Ireland, things may be done a little differently on your
side of the pond, but I have found the direct approach really
rewarding. Just call the magazine your interested in featuring your
work, ask who the Fashion editor is…make contact with them,
stressing that you will only take up five minutes of their time.
You make jewellery that may be of interest to him/her “its very
different” I have gained lots of free advertising this way, and most
of the time it was really easy to get the all essential five mins of
their time, which in reality works out to be a bit more.
I didn’t have any real fancy sales pitch, the best thing is to be
likeable and down to earth.
Another way of doing it is, find out who the stylists are that work
for the mags.
Contact the stylist, make an appointment to see them, stressing once
again that you wont take up much of their time.
If you can build a friendly relationship with the right stylist,
“you’ve got it made”, as you know its who you know most of the time
that gets you in the door, or feels more convenient than having to do
a vast search of the populous.
The same thing applies for Stylists, they are always looking for
that next big thing, or that star piece, but if they already have a
good net work of jewellery designers to hand?? what do you think they
are going to do??
Be bold, be brave and just make a few calls… it can be really easy.