A lot depends on your budget. Cable for you if you have $1200 a
month is a waste. If you have $3500 it will go far. So “size
Secondly you need a compelling offer. And you need to decide how to
spread your money. Are you going direct mail, newspaper, flyers,
If you’re doing TV, radio, you need to reach 70% of your targeted
listeners at least 3 times per week.
Figure 3-4 months for it to take hold.
In newspaper, be consistent, advertise each week. Consider Saturday
or Sunday the most.
If you use direct mail know that one mailing to a list might get you
a 1-2% response. Mail that SAME list again soon and the response goes
up. The same list a 3rd time might get you 12-25% on the third time.
Do you have your own customer list? Go to them first.
I sell a book on my web site which is great to show you how, what
where and why of advertising, $15. “The 33 Ruthless Rules of Local Advertising” by Michael Corbett. Also on Amazon. Great book.
There are two other MUST reads on this subject.
“The end of advertising as we know it.”
“The end of marketing as we know it.”
Both by Sergio Zyman, the ex-marketing director of Coca-Cola. He
says you can no longer just tell people “we’re here”. You must give a
reason why. A great book (s) to get result. I don’t sell these but
you can buy probably all 3 at a major bookstore and Amazon.com
Give me some feed back to my questions, I’ll give some suggestions.
By the way if you’re going to do postcards and what jewelry color
pictures and holiday together, go to this site., They will deisgn,
print and mail: www.postcardmania.com