Twenty-four Actions you can take to improve your business in 2005:
Take a vacation. Get away from your shop/business. (Take a
sketchpad if you’re obsessed like me!)
Visit a studio(s) - metalsmith, goldsmith, silversmith, lapidary,
or jeweler, whose work you admire.
Update or redesign your business card, printed materials
(brochures/advertisements), and website
Teach a class, workshop, or give a demonstration on your
techniques. (You’ll find that you will learn more from teaching than
your students do)
Subscribe to new trade journals and website forums. Write an
article about one of your projects for a journal or a forum.
PARTICIPATE in the forums! SUPPORT the forums like Orchid fer
Update your resume, artists’s profile, and statement, your
complete publicity package.
Invest in yourself, become a lifelong student. Take a business or
techniques workshop, continue your education even after you
"Cretire" (see number 4 above)
Lead an effort to form a guild or join an existing guild.
Attend trade shows and exhibitions where work similar to yours
may be found.
Start or update your mailing list, contact list, supplier list,
and website resources
Investigate and purchase new machinery or tools that will ease
or increase your production.
Send a press release to local publications, or post it on
websites. Get your name out there.
Research a new show, apply, and submit your work to a jury.
Enter design competitions.
Design a new product to utilize your scrap. “Found” money is the
Organize your patterns, “Crecipes”, dies, etc., so you can find
what you need when you need it.
Clean up and organize your studio to make it easier to work as
well as impressing your clients.
Review and update your business plan, and financial strategies -
allowing for changes in the past year.
Read a personal development book. (Or two or three!)
Clean up your computer. Purge the old stuff. Learn new computer
skills. Anything from bookkeeping and inventory management to
Photoshop manipulation and CAD - whatever will help you be more
Review your prices - INCREASE THEM! (You are worth a raise
Join your local Art League or similar organizations.
Try to add a minimum of 3 new contacts/clients per week.
Sharpen tools such as shears, do maintenance & oiling on tools
& machinery, repaint items that need it. (This may include your
Begin building a reference library if you don’t already have
one. Books and videos are TOOLS!
Brian P. Marshall